AMS (Alliance Mortgage Solutions) is a leading Australian mortgage broker company for major Australian banks and funds. In the process of business development, customer trust is the cornerstone of enterprise development. The requirement for a more professional, unified brand system to support the growing influence of enterprises, and further establish brand loyalty is essential.

Nexty designed a set of brand identities for AMS, visually fitting for the young background of the brand, establishing a friendly, professional and effective visual language. The wide use of visual elements in multiple applications provide the guarantee for future development of the brand.

The same brand language is used in website design and development: iconic blue and orange, a sophisticated grid design and mobile responsive solution, has conveyed a professional, friendly and effective brand experience. The brand definition is not only conveyed visually, but also integrated into the website development: a wealth of mortgage information, online knowledge base, loan calculator and other custom features to meet the diverse needs of customers. It boosts the user experience, while promoting the active interaction between customer and brand, establishing user loyalty.