After the completion of the brand design and environmental design for Chosen Group, Nexty’s team continued to provide a website design service. This way we were able to ensure that consistency of the brand image was maintained both online and offline.

The website adopted the key visual elements of the brand guidelines. The red outlines corresponded with the elements in the advertisement, intuitively demonstrating a modern, confident and innovative brand presence. The motion graphics on the web page entice viewers to further discover the website, while the drop shadow effects build strength and texture to the overall visual. The card-based style conveyed the genuine brand behaviour, directly presenting the corporate information to the viewers. In addition, we cooperated closely with Chosen Group to provide English and Chinese content writing services. The mobile responsive website design made sure that the unified and clear visual effects were consistent across all devices.

By using the most up-to-date techniques of coding, our digital team was able to guarantee flexibility and that further development could be easily adapted from the current structure.