Purchasing a property is not only a choosing a place to live, it’s also a commercial investment. The core value of a small-scale development project like Emerald Epping is to define precise brand value and philosophy, demonstrating life taste. In this project, we provide a full visual design and brand project management service from naming and branding to production.

Based on the brand positioning of nature and exquisiteness, we named the property “Emerald” as in the green gem. The brand identity design is in line with its naming, showing the superior requirement of quality through the portrait of the graphic details. In addition, the sales book reflects the advantages of the location as well as lifestyle diversity, balancing the marketing expectation for both convenience, quality and a bustling lifestyle.

Customers will acknowledge the brand information through various mediums, including advertising, showroom display, sales book, and all marketing collaterals. The team takes every detail into consideration, analysing from various aspects. Taking the sales book design and production as an example, we ensured the precise presentation of the visual element in every single procedure from content writing, photography, 3D rendering to print design, thus reflecting a unique brand characteristic.