Internal Passion International Corporation (EPIC) began developing their catering business in 2001. The company now owns 85C, Easyway Tea, Meet Fresh and many other well-known Asian brands. With more than 10 years of successful operation behind them, they have become a leading catering chain and are rapidly expanding into the Australian market.

Nexty wanted to build a brand image of being “a market explorer” and to demonstrate the great potential for EPIC through their website design and development.

The overall style of the website background adopts a dark tone, which is also conveyed in the text and images. The mouse-over effect is applied to the background and creates a sense of exploration and adventure. The diverse identities of the company’s sub-brands maintain a unified image throughout the display. Each sub-brands’ information is demonstrated on an individual page with a combination of text and images. A link to each official website provides even further information for each respective sub-brand. A unique “find shop” function enables both customers and franchisees to quickly access store locations, which is particularly helpful for franchisees wanting to set up their business.