Forty Fathoms is the sub-brand of Australia’s leading pharmaceutical brand Unichi. The company strictly supervises the origin of its raw materials and picking seasons, as well as the production process. In addition, they contribute significantly to the research process to ensure a safe and effective impact on skin tissue. Nexty has successfully helped Forty Fanthoms create a display website to achieve a better brand image and to transfer online visits to customers in their physical store.

We approached the demands of the customers as well as the brand demonstration; further exploring the information structure, user experience and the visual interface. The aim was to create a user friendly website to make the brand stand out visually. We demonstrated a wide range of research database on the website to enhance the reliability of the product, as well as the brand.

The surreal ocean scene and the deep blue colour scheme of the user interface on one hand portrays the visual concept of the brand, symbolising the natural ingredients sourced from the Tasman Sea. On the other hand we strived to win users’ trust to the product through the strong visual language. The interactive motion graphics on the background extend the browsing duration, leading to enhanced offline purchasing.