As a subsidiary of Greenland Group, Greenland Australia’s brand strategy needs to maintain a certain degree of unity with the original brand. However, as a Chinese corporate in Australian market, the difference in the aesthetic acknowledgement in Eastern and Western culture requires Greenland to have a more international brand image. Nexty started to provide Greenland with a branding service when the business started its journey into Australia in 2014. The corporate website design and development is the first step of the business entering an international market.

A large number of high-definition CGI property images are applied as the background of homepage. This is to drive the brand recognition through project brands, providing an exciting visual experience for the viewers. Combined with Bauhaus art style, the use of a regular arrangement of squares forms the navigation bar, buttons, project tags, etc. to convey a steady yet innovative visual experience. The mobile responsive website design made sure the unified and clear visual effects were consistent across all devices.