HonourPlus was established in 2012 to provide financial management service for high-income target audience. Nexty was approached to deliver brand design, website design and development as well as brand management, etc. The brand identity adopted the concept of the crown from the original brand identity, combined with bold and sophisticated design transformation, demonstrating a highly professional brand image. The combination of gold and purple conveyed a sense of nobility, further providing customised service and identity recognition for the customer base.

The simple and yet effective website structure boosts information searching speed for customers which promotes and encourages clients to connect through more private and appropriate manners. The abstract artworks at the background meets the aesthetics of high asset groups who do not follow trends and are encouraged to explore further. Aiming at the target audience to convey an ideal brand identity through visual language is the ultimate pursuit of Nexty.