With the impact of the internet economy to the traditional film industry, watching videos via online platforms has not only become the normative part of our daily life, but also the new focus in the market. Therefore, the theme of ICFF 2016 is announced as Films in the Digital Era.

The film development process and the transformation of the media process are demonstrated in the visual style. The old and the new are connected to present the sense of generation process in the film development. The black and white classic colour them symbolises the starting point of black and white film. At the same time, the fine lines are intertwined to symbolise the modern internet world, from a little scattered to a far distance, representing the modern era in the digital age. The film is transferred through the high-speed internet to display a new viewing mode to the public, demonstrating the development of the times, the future and opportunities.