As well as providing brand management services to Metro Award, Nexty is also engaged to comprehensively upgrade the brand identity, brand positioning, brand design as well as influence on their brand culture.

The brand image must be consistent with the brand core. The brand value is implemented in the brand identity to further complete the visual system, including various aspects from marketing collateral design and production to website design. The core brand philosophy is focused on human demand and quality, focusing in being innovative, building a sustainable living environment. Based on the existing brand identity, we worked to strengthen the relevant visual elements in brand identity and apply this in the visual presentation. This combined with the image and texts convey clear and unified brand information, and thus establish a mature brand image.