Redchilli Restaurant Group was founded in Australia in 2003 and was the first Sichuan cuisine to open in the Sydney market, and over the next 10 years opened outlets throughout the country. They have not only brought the most authentic Sichuan cuisine for foodies, but also worked tirelessly to explore new Sichuan cuisine practices with the most authentic ingredients. We designed and developed its official e-Commerce website. In addition to extending their brand experience and recognition on line, the site has a wealth of features for consumers to provide a more convenient service, which has brought Redchilli greater business opportunities.

The website design is based on modern Chinese style, reflecting the expert Chinese cuisine positioning. The powerful features of real-time location positioning facilitate consumers through the internet to find the nearby restaurant and to study the menus and service information, stimulating customer’s actual consuming demand. At the same time, the online booking and ordering system, as well as the membership centre with credit integration system and online payment systems, help reduce labour costs, while collecting marketing information, and creating customer loyalty. The signature recipes, restaurant blog, mobile responsive design solution makes the website very useful, informative and user friendly.

As an online portal of a franchised restaurant, there are many more purposes the website can do for a business apart from achieving basic functionalities. It can provide a better purchasing process, build a standard management system for multiple chain stores, create online customers relationships, and explore the marketing possibilities through online activities. These are all ways of providing a new thinking mode for traditional food brands.