SAN Capital Group, located in Sydney, Australia, is a diversified financial services and investment group that provides investment, financing, listing and other related professional consulting services. Nexty delivered a professional and confident brand identity to help San Capital Group better engage with their customer base and encourage them to participate with the company’s business activities.

Our designers demonstrated the constant change of the financial industry through the vividly rotating “wave” as the brand identity, conveying a cooperative and unfearing brand philosophy. In addition, the logo is the deformation of first letter of the name “S”, but also the extension of the Australian territory, reflects the background of the enterprise. The minimalist style integrates with the vivid colour palette, demonstration a professional, mature, confident and friendly brand characteristic.

The SAN Capital Group corporate website adopted the major elements in the brand guideline. The yellow elements give a structurally modern visual experience to the website while the real-time stock price and foreign exchange rates sections provides customers with a the latest information. The Investor Centre with limited secure access helps build up an integrated information platform for exclusive members. Combined with the latest news as well as the mobile responsive solution, this guarantees the flexibility of always receiving handy information at anytime, anywhere.