SGT (Sydney Gold Traders) is an Australian-owned company engaged in precious metals trading. It focuses on providing customers with a high return on precious metals through a provision of competitive prices. SGT wanted to enhance their professional brand identity, while building a long-term relationship with customers, boosting the brand loyalty and influence in the local market.

In the rapid development of multimedia, the competition has been directly influencing the brand design strategy. SGT hopes to establish a new business growth point through online platforms. Therefore, a more concise graphic design solution will play a pivotal role in the online brand communication.

In order to help SGT and customers establish long-term cooperative relationship, we applied a “desktop” design style to the web page to make sure that all the important information such as a real-time price list, calculator, contact details as well as the weather forecast displayed on the homepage. This function become one of the many dependent tools on the site. In addition, it increased user loyalty and made customers feel the professional care of Sydney Gold Trader. After the website went live, we provided an SEO and Google AdWords management service. It increased new monthly leads by 80%, helping the business realise the benefits of real brand investment conversion.