As a popular young fashion brand in Australia, The Lethe, with its unique design style of American fashion designers and high-quality materials selection from Japan, have become one of the popular fashion brands globally.

With demand increasing significantly, their sales strategies needed to widen from traditional retailing to online. Nexty provided an online sales strategy and build a brand new e-Commerce website for The Lethe to support global customers online through The Lethe’s official website.

The design of The Lethe’s website embodies its brand style and theme – concise, unique and detail-oriented. The irregular website structure design breaks away from the traditional wireframe style while maintaining the overall website design standards, presenting the website as simplified, yet at the same time more attractive to young and fashionable consumer groups. The Lathe’s main visual element utilises triangles to reflect its attention to detail with cutting techniques. The key colour is light green, reflecting the brand colour and highlighting the products images on the website while maintaining the fresh and clean image to the public.

Through the research of its target audience, Nexty created a user-friendly website experience. The organised product category and display structure helps users find the appropriate products and information easily and quickly. Straightforward payment process guides users and achieve consistent sales conversions. With the research on competitor’s e-Commerce websites and multiple payment testing with The Lethe website, Nexty designed a simple and quick payment process for users. The use of encryption technology protect users’ payment details confirming that the online shopping system is completely confidential and safe.