Villa De M·A III is the largest residential apartment project in Rouse Hill to date and forms an integral part of the NSW Sydney’s North West Growth Centre. It is the third project of Villa De M · A series by Metro Award and enjoys a great location with good access to transport and amenities as well as being surrounded by range of lifestyle attractions. The project offers excellent investment growth potential for investors, and many other advantages. Due to its quality, style and location, the development has high “quality continuation & casting landmark” expectations.

Nexty was appointed as the master branding agency of the project and provided the services of project management, brand strategy, brand naming, brand design, art direction, advertising design, graphic design, website design and the overall process of property branding & marketing.

The development is located in the heart of Rouse Hill, adjacent to a number of built and planned living centres. It is surrounded by parkland and a natural bush environment that sets the scene for a quiet and relaxed lifestyle with the advantage of modern urban convenience. The project is also close to the upcoming Sydney northwest rail link hub of Cudgegong Road Station, which is not only convenient for the residents, but also ensures solid appreciation potential for investors.

Our creative team investigated the concept of ‘home’ & ‘lifestyle’ as the core values of the project. We extended these characteristics into a visual ‘kaleidoscope’ notion based around the area’s established green vegetation to evoke a sense of leisure within a natural atmosphere. This effect also has an elegant presence of modern texture and reflects the diversity and vitality of the Villa De M·A III brand.

Through accurate market positioning and a sophisticated visual identity, the brand presence successfully conveys the advantages of the project and the concept of value. With our help, Metro Award was able to quickly establish the unique brand of the Villa De M·A III project and create successful brand recognition in the marketplace.